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THE INEVITABLE NEWS

 

 The Inevitable News / Creative Direction


Impersonal media coverage can desensitize readers to gun violence. ‘The Inevitable News’ encouraged journalists to add nuance to their reporting by covering every mass shooting from the last three years — in a single article. More than 200 journalists committed to the "Gun Violence Coverage Commitment" to change the narrative. It shows how to combine a thought-provoking, shareable stunt with a compelling call to action.