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VW TRUCKS // INTERACTIVE DIGITAL

Volkswagen Trucks Digital Film / Art Direction

 

 

Still exploring ways to prove customization capability of Volkswagen Trucks we created this digital film. Consumers could play around with the story by editing different versions of it and sharing them on social media. It was an intricate and complex production process that paid off at the end. (This film is originally done in Portuguese, for the Brazilian market audience, and re-done in english for PR purposes.)

/ Film Craft Lions - Cannes 2015

 

And the full lenght film: