Volkswagen Truck Campaign / Art Direction
I'm particularly proud of these campaigns for Volkswagen Trucks - now MAN Latin America - because it was the first bold and creative campaign ever done for this brand, and it changed the brand's perception in the industry as a whole. Then a series of great sequel campaigns were done - and still goes on and on - following the same concept and idea structure.
This was the second campaign For VW Trucks done on same "For any kind of load." concept.
We also send gifts to potential Volkswagen trucks clients in the safest way it could be transported: