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VW // 60th ANNIVERSARY

Volkswagen Aniversary / Art Direction

 

Volkswagen briefed us on its 60 years anniversary. And they have been playing an important part of Brazil's history because the brand has always been popular and accessible, becoming part of their culture. 

 

We also did a promo activation using the largest hand distributed newspaper in Brazil, The Metro. It was  an interactive ad that allowed passers by to really connect to the place they were with the same place 60 years ago.