Illogical Dreamers Brand Creation & Identity / Creative Direction, Art Direction & Design
“Empowering shoes (illogically plant-based) for world-changing females”
Many brands claim to empower women, but rarely do you find products literally designed in their image. Illogical Dreamers creates plant-based, Italian Sacchetto shoes for just this purpose.
Research shows that women care deeply about the environment and the majority of them, 71%, try to adopt more eco-friendly living. Similarly, Illogical Dreamers creates planet-friendly-and-plant-based shoes that lower its carbon footprint. The “leather” used in their shoes is made from corn, providing a whopping 32% reduction in ozone layer depletion. The outsoles are made from 65% plant-based rubber and 35% recycled rubber. The insoles use 100% natural materials: coco fiber, bonded with plant-based latex.
The ID team has spent more than a year working with artisans in Italy to develop the ultimate plant-based ballerina. The footwear uses a classical method rooted deeply in Italian heritage -- Sacchetto construction -- which basically encircles the foot like a comfy “sock.” As a result, it feels like you’re wearing a buttery soft slipper, wherever you wear it. Illogical Dreamers became one of the world’s first to create a plant-based Sacchetto.
It’s not just about what goes into the shoes, either. Illogical Dreamers created a sustainable shoe inspired by all those badass women out there working to build a better world. The outsoles are artfully embossed with an inspiring message: “Crush and Repeat.” It’s just a little reminder for world-changing females to keep reaching their goals, over and over again.
Lastly, akin to women being so determined to improve the world, Illogical Dreamers is planting a tree for every shoe they sell. They’re also donating 1% of their profits to their artisans, while helping them transition to more sustainable materials. It’s clear that Illogical Dreamers isn’t just making shoes for world-changing females, it is making shoes inspired directly by them.
Illogical Dreamers mission is a global collective that’s challenging industry norms. It’s their mission to create shoes that elevate — and in the process, bring the world a transformative business model where products are sustainable created, artisans are partners, and women are beyond empowered.
