A NEW EQUATORIAL LIQUEUR
Mahalo Spirits approached us to build a hibiscus cordial spirit (sorrel) from scratch.
We aspired to them to take category leadership by becoming the go-to creative weapon
for mixologists – helping expanding their repertoire and increase their name recognition,
while making them and the brand famous.
We recommended a phased approach to business strategy (not attached here and co-worked
with and led by Natalia Dávila), brand development and positioning, experience design,
and creative development, with the goal of building a disruptive brand that would attract
a loyal consumer base, generate financial results and garner attention while ensuring
partner alignment at critical stages in the process.
EXTRA DESIGN APPROACHES DURING CREATIVE PROCESS: