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ROSELLE LIQUEUR // BRAND IDEATION

 

A NEW EQUATORIAL LIQUEUR

PROJECT BACKGROUND:

Mahalo Spirits approached us to build a hibiscus cordial spirit (sorrel) from scratch.

We aspired to them to take category leadership by becoming the go-to creative weapon

for mixologists – helping expanding their repertoire and increase their name recognition,

while making them and the brand famous.

We recommended a phased approach to business strategy (not attached here and co-worked

with and led by Natalia Dávila), brand development and positioning, experience design,

and creative development, with the goal of building a disruptive brand that would attract

a loyal consumer base, generate financial results and garner attention while ensuring

partner alignment at critical stages in the process.

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EXTRA DESIGN APPROACHES DURING CREATIVE PROCESS:

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