Volkswagen Trucks Digital Film / Art Direction
Continuing our exploration of showcasing Volkswagen Trucks' customization capability, we crafted a captivating digital film. This interactive experience allowed consumers to actively engage with the story by editing various versions of it and sharing their creations on social media. The production process was intricate and complex, but the end result was incredibly rewarding. (Please note that this film was initially created in Portuguese for the Brazilian market audience and later adapted to English for PR purposes.)
/ Film Craft Lions - Cannes 2015
And here's the full-length film for you to enjoy:
