In 2008, I had the great pleasure of creating and coordinating an online wine store called SmartBuy Wines. The campaign was based on the speakeasy vibe that surrounded Prohibition in the 1920’s. From there we developed the company’s branding (product concept, logo, e-commerce and sales channels) along with its campaign (unique packaging and accessories and the social activations). It was a project that involved lots of learning. It was great to have a hand in every aspect of the brand from start to finish.