Volkswagen Aniversary / Art Direction
Volkswagen assigned us a remarkable milestone—the celebration of its 60th anniversary, right on the brink of the World Cup in Brazil. As this iconic brand has played a crucial role in Brazil's history, ingrained in the hearts of the people as a symbol of popularity and accessibility, we saw a perfect opportunity to infuse the spirit of football into this momentous occasion. Seamlessly blending into our vibrant culture, we incorporated the football theme into the festivities, making it a truly unforgettable and sports-infused celebration.
Additionally, we ran an award-winning promo activation using Brazil's largest hand-distributed newspaper, The Metro. Our interactive ad offered passers-by a unique opportunity to connect deeply with their current location by juxtaposing it with the same place from 60 years ago.
