Volkswagen briefed the agency on its 60 years anniversary. And it has been an important part of Brazil's history because the brand has always been popular and accessible so it has created an emotional bond with the Brazilians and becoming part of the culture.
We used humor on a film exploring the relationship between the Brazilian people, Volkswagen and Soccer, of course. The best match from their heart.
We also produced a promo activation using the largest distributed free newspaper in Brazil, The Metro. There we created an interactive ad that allowed passers by to really connect to the place they are 60 years ago. And this is the case video of the action: