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VW TRUCKS // BOX CAMPAIGN

Volkswagen Truck Campaign / Art Direction

 

 

This was the first creative driven campaign Volkswagen Trucks had done, in 2008, and it helped change the brand's perception in its industry. And since then they have been successfully producing the same strategic campaign, exploring each time endless visual approaches that translates its customization brand strategy.

 / Press & Outdoor Lions - Cannes 2008

 

"Styrofoam", the sequel campaign.

 

 

We also sent gifts to potential Volkswagen trucks clients in the safest way it could be transported:

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