Infiniti Q60 Retail Innovation / Creative Direction / Art Direction
How to make the best connection between a car brand and the customer? Innovating on its Retail. To introduce the new Q60, certainly the most technological car Infiniti has ever produced with tons of exclusive features, we had to bring a new experience to connect this car for the first time with the customer. Let the car speaks by himself. So we would build a special Q60 that talks when someone touches its parts. Being external and internal part, the car' speakers would be its mouth. Less hassle to the sales force, and more entertainment to the customer.