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INFINITI // PRODUCT INNOVATION

Infiniti Q1 - Prototype 09 / Creative Direction + Art Direction

 

 

Infiniti was attending the Pebble Beach Concours d'Elegance and wanted us to develop a special project to raise brand awareness at the event.

The question we put ourselves was "how could Infiniti - a challenger brand in the automotive industry - get some strong PR in an event where Mercedes-Benz, BMW, Porsche, Bentley, Rolls Royce, Bugatti, Ferrari and other legacy car brands are present. 

And that was the perfect set up for us to make Infiniti prove they aren't like any other luxury automotive brand.

1940_cpb_preso.jpg

 

A couple of months later, now in 2017, surprising news: the "1940 Infiniti That Never Was" was brought to life. The most exciting part was seeing a product design development being originated from an advertising agency. 

1940_release1.jpg

Additional media coverage:

https://www.highsnobiety.com/2017/08/15/infiniti-prototype-9/

http://beta.latimes.com/business/autos/la-fi-hy-infiniti-prototype-20170812-story.html

https://jalopnik.com/infinitis-new-classic-grand-prix-racer-should-be-mocked-1797779794

https://www.designboom.com/technology/infiniti-prototype-9-08-14-2017/

https://hypebeast.com/2017/8/1940s-infiniti-prototype-9-ev-power

http://www.nydailynews.com/autos/eye-candy-infiniti-prototype-9-gallery-1.3429499

http://money.cnn.com/2017/08/25/technology/infiniti-prototype-9-interview/index.html

https://www.usatoday.com/picture-gallery/money/cars/2017/08/17/infiniti-tries-its-own-version-of-roadster/104705888/

http://www.thisismoney.co.uk/money/cars/article-4789158/Infinitis-Prototype-9-electric-sportscar-1940s-looks.html

https://www.topgear.com/car-news/pioneers/heres-full-story-infinitis-140mph-prototype-9

https://www.forbes.com/sites/jaclyntrop/2017/08/21/infiniti-reveals-the-prototype-9-concept-a-retro-race-car-at-the-pebble-beach-concours-delegance/#57099ded6bf3

http://www.businessinsider.com/infiniti-prototype-9-electric-race-car-concept-2017-8

http://robbreport.com/motors/cars/infiniti-prototype-9-monterey-car-week-eg17-2745324/

http://www.spiegel.de/auto/aktuell/infiniti-prototype-9-studie-eines-retro-renners-mit-e-motor-a-1162960.html

http://www.lepoint.fr/automobile/salons/avec-le-prototype-9-infiniti-se-dessine-un-passe-revolu-15-08-2017-2150170_656.php

http://www.lavanguardia.com/motor/coches-bonitos/20170819/43661149374/infiniti-prototype-9.html

https://www.quattroruote.it/news/concept/2017/08/14/infiniti_prototype_9_l_elettrica_vintage_di_pebble_beach.html

https://www.motorpasion.com/infiniti/como-seria-un-infiniti-de-carreras-de-los-anos-40-el-prototype-9-es-la-respuesta-y-esconde-un-motor-electrico

http://www.motortrend.com/news/infiniti-prototype-9-exclusive-first-look/

https://www.pistonheads.com/news/general/infiniti-prototype-9-at-pebble-beach/36624

https://techcrunch.com/2017/08/18/infinitis-prototype-9-is-a-modern-electric-car-with-1940s-retro-racer-roots/

https://blog.caranddriver.com/10-things-to-know-about-infinitis-amazing-prototype-9/

https://www.slashgear.com/infiniti-reveals-1930s-style-prototype-9-ev-at-pebble-beach-13494948/

http://www.carmagazine.co.uk/car-news/motor-shows-events/pebble-beach/2017/infiniti-retro-concept-at-pebble-beach-2017/

https://www.engadget.com/2017/08/17/this-infiniti-prototype-9-ev-defies-all-logic/

https://inhabitat.com/prototype-9-is-a-retro-electric-roadster-with-the-nissan-leafs-heart/

https://insideevs.com/infiniti-prototype-9/

https://arstechnica.com/cars/2017/08/with-prototype-9-infiniti-imagines-what-a-1940s-electric-race-car-could-be/

http://www.autonews.com/article/20170820/OEM03/170829950/infiniti-prototype-9-history-fantasy

https://www.autocar.co.uk/car-news/motor-shows-pebble-beach-concours-delegance/infiniti-prototype-9-concept-revealed-race

https://www.motorauthority.com/news/1112079_infiniti-reveals-what-if-prototype-9-1940s-grand-prix-racer-ahead-of-pebble-beach

https://www.topspeed.com/cars/infiniti/2017-infiniti-prototype-9-ar177286.html

https://newatlas.com/infiniti-prototype-9-concept/50883/

https://www.cnet.com/roadshow/news/infiniti-prototype-9-concept-retcons-history-with-ev-guts/

http://autoweek.com/article/pebble-beach-concours/infiniti-prototype-9-concept-race-car-debut-pebble

http://autoweek.com/article/pebble-beach-concours/infiniti-prototype-9-concept-race-car-debut-pebble

https://www.autoblog.com/2017/08/12/infiniti-prototype-9-pebble-beach-official/

http://www.speedhunters.com/2017/08/infiniti-prototype-9/

https://www.express.co.uk/life-style/cars/842975/Infiniti-Prototype-9-electric-car-Nissan

https://auto.ndtv.com/news/infiniti-reveals-electric-retro-roadster-prototype-9-at-pebble-beach-1738361

http://www.scmp.com/lifestyle/motoring/article/2109379/prototype-9-reveals-why-hong-kongs-infiniti-fans-are-bold-and

http://www.theweek.co.uk/87739/infiniti-prototype-9-the-electric-grand-prix-concept

http://www.autoexpress.co.uk/infiniti/100417/infiniti-prototype-9-concept-revealed-at-pebble-beach

http://www.carscoops.com/2017/08/infiniti-prototype-9-concept-breaks.html

http://www.automobilemag.com/news/infiniti-prototype-9/

http://www.racer.com/international/item/143156-infiniti-reveals-roadster-like-prototype-9-concept

http://www.carbuzz.com/news/2017/8/13/Infiniti-Prototype-9-Concept-Is-An-All-Electric-Old-School-Racer-Tribute-7740573/

http://www.greencarcongress.com/2017/08/20170814-prototype9.html

https://www.digitaltrends.com/cars/infiniti-concept-retro-prototype-news-pictures-specs-performance/

https://www.autoevolution.com/news/infiniti-prototype-9-revealed-is-a-nissan-leaf-that-looks-like-a-1940s-race-car-119712.html

http://hashtaglegend.com/post/new-infiniti-prototype-9-vintage-car

https://www.thestar.com/autos/2017/08/26/infinitis-prototype-9-a-nod-to-past-racing-car-greatness.html

https://www.engineering.com/DesignerEdge/DesignerEdgeArticles/ArticleID/15517/INFINITIs-Prototype-9-Reimagines-a-Vintage-Grand-Prix-Racer.aspx

https://theawesomer.com/infiniti-prototype-9/440021/

http://www.blessthisstuff.com/stuff/vehicles/concept/infiniti-prototype-9/

http://shortsleeveandtieclub.com/infinitis-new-prototype-9-is-an-electric-racing-beauty/

https://www.autotrader.com/auto-show/Infiniti+Reveals+a+Retro+Concept+at+Pebble+Beach+Called+Prototype+9-268285.xhtml

https://www.blick.ch/auto/unter-strom/infiniti-prototype-9-geschichte-schreiben-id7148637.html

http://www.coolthings.com/infiniti-prototype-9-electric-powertrain/

 

 

 

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