GOL was the first airline to bring the low cost service concept to Brazil. "Everyone can fly." was it's tagline for several years and it was a huge success. This particular campaign, called "From Caterpillar to Butterfly" is a sequel of the launch campaign and was done in a way to still teach people the whole concept of flying low cost. Fun, humorous and telegraphic, the client even decided to explore the visuals into its product range.