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GOL AIRLINES // CAMPAIGN

GOL Airlines Campaign / Art Direction

 

 

GOL was the first airline to bring the low cost service concept to Brazil. "Everyone can fly." was their motto and a big part of their success. This particular campaign, "From Caterpillar to Butterfly" is a sequel to the launch campaign and continues to stress the motto that now, everyone can fly. Fun, humorous and telegraphic, GOL integrated our visuals into its line of products.

"There comes a day when everyone discovers that flying is easy." - "GOL. Here everyone can fly."

"There comes a day when everyone discovers that flying is easy." - "GOL. Here everyone can fly."