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GOL AIRLINES // CAMPAIGN

GOL Airlines Campaign / Art Direction

 

GOL was the first airline to bring the low cost service concept to Brazil. "Everyone can fly." was the tagline for several years and a huge success. This particular campaign, "From Caterpillar to Butterfly" is a sequel of launch campaign and done in a way to teach people the concept of flying low cost. Fun, humorous and telegraphic, the client even decided to explore visuals into its products.

"There comes a day when everyone discovers that flying is easy." - "GOL. Here everyone can fly."

"There comes a day when everyone discovers that flying is easy." - "GOL. Here everyone can fly."