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VW TRUCKS // INTERACTIVE DIGITAL

Volkswagen Trucks Digital Film / Art Direction

 

Still exploring ways to prove customization capability of Volkswagen Trucks we created this funny digital film experience to raise awareness on social and create more digital engagement with the brand. People could play around the story editing several different versions of it and share them on posts. An intricate and complex production process that paid of at the end, helping the brands' custom-made positioning to be clearly understood by everyone. 

/ Film Craft Lions - Cannes 2015

 

And the full lenght film: