banner_bauducco.jpg

BAUDUCCO // US LAUNCH

Bauducco Panettone US Launch Campaign / Creative Direction

 

 

Panettone is impossible to describe to anyone outside of Latin America. Especially Americans. So instead of telling Americans what it is, we asked them to tell us. Using social media and samplings, we invited people to describe our panettone and then created entirely new packaging that showed those quotes and tweets as our bold new product descriptions.

IMG_6609.JPG
bauducco2_flat.jpg

Check the case video

Bauducco_Cinemagraph.gif
Bauducco_SocialCookbook_crop.jpg

Times Square Activation

IMG_9582.JPG
tia.jpg
Bauducco_Dance.gif
IMG_9686.JPG

And the final Case Video:

Untitled-1.jpg