Audi RS Campaign / Art Direction
Audi RS was originally built to race, but, more importantly, they were designed to win. So Audi wanted to promote the sports feature available in every RS7 model. To demonstrate the incredible speed of the Audi RS 7, we organized a thrilling real-life competition pitting this extraordinary car against something ubiquitous and familiar in today's world: an SMS message. The resulting film captures this captivating experiment, showcasing the Audi RS 7 and a person with a cell phone in a side-by-side comparison. As the person sends the SMS, the Audi RS 7 accelerates with remarkable agility. The jaw-dropping footage reveals its ability to reach an astonishing 100 km/h in just 3.9 seconds.
